Privacy Policy

1.1 Personal Information

When you place an order, request a quote, or use any form on our Website, we may collect personally identifiable information including your name, email address, phone number, delivery address, and any additional information you choose to provide.

1.2 Non-Personal Information

We may also collect non-personal information such as your IP address, browser type, operating system, device information, referring URLs, and other technical data to enhance our services and Website performance.

2.1 Order Fulfillment

We use your personal information primarily to process orders, coordinate delivery logistics, and communicate order status updates.

2.2 Communication

Your email address and phone number may be used to send order confirmations, delivery updates, promotional materials, or to respond to your inquiries and provide customer support.

2.3 Website Improvement

Non-personal information may be used to analyze user behavior, identify trends, and improve the overall experience on our Website.

By providing your mobile phone number, you consent to receive SMS/MMS communications from American Rock Supply including order confirmations, delivery updates, and cart reminders. You may opt out of receiving these messages at any time by replying "STOP" to any text message you receive from us. Message and data rates may apply.

4.1 Cookies

We use cookies, beacons, and similar technologies to collect data about your interactions with our Website. These small data files help us remember your preferences (such as shopping cart contents), enhance user experience, and monitor Website usage.

4.2 Third-Party Analytics

We may employ third-party analytics and tracking services to gather data and analyze user behavior on our Website. These services may use cookies or other tracking technologies to provide insights into Website performance.

4.3 Cart Tracking

We use cookies to track items in your shopping cart, including when you leave the checkout page. This information may be used to send cart reminder messages via SMS and email.

5.1 Third-Party Service Providers

We may share your information with trusted third-party providers who assist us with Website operations, payment processing, data analysis, delivery coordination, or marketing efforts. These third parties are bound by confidentiality agreements and are prohibited from using your data for any purpose other than providing services to American Rock Supply.

5.2 Legal Compliance

We may disclose your personal information as required by law or when we believe it is necessary to protect our rights, comply with legal obligations, respond to lawful requests from public authorities, or enforce our policies.

5.3 No Sale of Personal Information

We do not sell, rent, or trade your personal information, including mobile phone numbers and email addresses, to third parties for marketing purposes.

All payment processing is handled securely through Stripe, one of the largest and most trusted payment processors globally. We do not store, process, or have access to your full credit card information on our servers. All transactions are encrypted using industry-standard SSL/TLS technology.

We take reasonable administrative, technical, and physical measures to safeguard your personal information from unauthorized access, misuse, alteration, or disclosure. However, no data transmission over the internet or electronic storage method is completely secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order records are retained for a minimum of seven (7) years for tax and compliance purposes.

9.1 Opt-Out of Marketing

You may opt out of receiving promotional communications at any time by clicking the unsubscribe link in any email or by contacting us directly. Opting out of marketing communications will not affect transactional messages related to your orders.

9.2 Opt-Out of SMS/MMS

To opt out of receiving SMS/MMS messages, reply "STOP" to any text message you receive from us.

9.3 Cookie Preferences

Most browsers accept cookies by default, but you can adjust your browser settings to reject or delete cookies. Note that disabling cookies may affect your ability to use certain features of our Website, including the shopping cart.

9.4 Access and Deletion

You may request access to, correction of, or deletion of your personal information by contacting us at info@americanrocksupply.com. We will respond to your request within thirty (30) days.

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently gathered data from a child, please contact us immediately and we will promptly delete such information.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect about you, the right to request deletion, and the right to opt out of the sale of personal information. As stated above, we do not sell personal information. To exercise your rights, contact us at info@americanrocksupply.com.

We may update this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. We encourage you to review this page periodically to stay informed about how we protect and use your information.